Britney Spears could not be in your best personal moment when released Blackout in 2007, but she was not afraid to show the world that it was in the joke.
In her single Piece Of Me, Britney sings about how every move she makes is reviewed by the media. And what better place to record a clip of music in a nightclub with reporters and paparazzi trying to capture every movement of Brit?
"In Piece Of Me, I really just wanted to put the mirror back on the whole experience," said director Wayne Isham to MTV News about the concept of the video, which features Britney flirting with boys and dancing for the club. "You can see she had that kind of confidence. And, literally, every decision-making became a more and more confident, so she had fun with what was happening. Not being the most sarcastic of all, but ... laughing with everything that was around her, with confidence."
At that time, Britney had become the main focus of the tabloids. And even when she was trying to get his career back on track, it seemed that the paparazzi were there to destroy any plans to return. "It was late", Isham recalls. "People have made much fanfare about it, [but] how it could not be late when you have 50, 65, 75 people running down the street chasing her car? That was a long day for the team. It was literally a day of 20 hours for the team. She stayed there for the last six hours of it. She got there late, just came out and broke. "
Isham encouraged the pop star to drop to the video and (literally) beat hair.
"The last dance of the block, she had her hair tied back, and I said, 'You can do all over again for me with her hair down?" She dropped the hair", Isham recalled. "You'll see we interspersed with her hair tied back and loose. That was the last scene. She just danced heart. She choreographed the final dance in the end. She did it alone and said, 'Let's do it'."
The video, which earned the singer three VMAs in 2008, proved that no matter what is happening in her life, she can overcome. "When she does something, it really does", Isham said. "It has to do with the story, has to do with the dance it has to do with the looks of it", he said. "I love the fact that it is one of the few that remained to show how the video clips."
Credits: MTV
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