Friday, January 21, 2011

Britney can exchange Candie's brand, by Sears from BCBG!

Britney Spears is planning on continuing the success obtained in the advertising campaigns of Candie's, but in another clothing line, according to the Much Music website.



The company is interested in hiring BCBG singer to be the new poster girl of your brand, Sears. The idea is to launch a line called "Spears for Sears", with casual clothes and accessories designed for it.

Apparently there is no sign of the split between Britney and Candie's, but no doubt it would be an interesting exchange because Sears is a more mature brand.

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