Wednesday, July 07, 2010

Curiosity: Britney pattern Billboard Campaign!



In recent months, the Billboard magazine around the world is pretty cool out ads with the slogan "Music:understand what is done."

 

The campaign was created in São Paulo by AlmapBBDO and brings the image of famous singers - like Britney, Bono, Amy Winehouse and Eminem - calling the reader's attention on the composition of the image. They are formed by hundreds of small images (little faces) in black, cyan, magenta and yellow, simulating the cross hairs of a conventional printing in its larger version. Each of the colors of the grid are of a different person who, theoretically, is who made the biggest head of the artist being shown. In Britney's case, through an image of the video for Do not Let Me Be The Last To Know, she was basically formed by Madonna and Paparazzi.

The agency won awards in the area of Design Festival de Cannes 2010 with a Golden Lion in Press and a Gold Lion and a Silver in Outdoor.

Credits: X-Britney.com

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