According one matter of Exame magazine, Budweiser, fourth mark beer more sold worldwide, adopted the strategy sponsor 20 greats international that will shows in Brazil coming months. Names such as Britney Spears, Rihanna, Red Hot Chilli pepers, Pearl Jam, and Eric Clapton some were chosen.
According to Stella Brant, director of marketing for the premium area of AmBev, the action is part of the international positioning of the brand to be close to young consumers, class A/B, who love music and have a profile more "cool". She says that with this initiative, more than one million people will have contact with the brand at this moment.
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